# How to turn a campaign brief into social drafts with MCP

> Turn an approved campaign brief into distinct X, LinkedIn and Instagram drafts through MCP without losing dates, claims or review control.

- Published: 2026-08-06
- Last updated: 2026-08-06
- Author: DunSocial
- Topics: mcp, how-to

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A brief usually contains both firm facts and soft ambitions. Ask the assistant to separate them before it writes. “Make it exciting” is direction; the product name, date and approved promise are constraints.

This workflow creates drafts only. Scheduling belongs after factual and brand review.

Search phrases: campaign brief to social posts, MCP marketing campaign, AI social media campaign drafts, Claude campaign workflow, ChatGPT social media drafts.

## What you will do

- Extract the non-negotiable campaign facts.
- Give each platform version a distinct job.
- Save reviewable drafts in DunSocial.

## Before you start

- An active DunSocial workspace with the intended social accounts already connected.
- An MCP client that supports Streamable HTTP and OAuth, such as Claude, ChatGPT, Cursor or Copilot Studio.
- A person who can review the final account, copy and time before publishing.
- An approved brief containing the audience, offer, dates, URLs and claims.

## Step by step

### 1. Normalize the brief

Ask for a compact table of audience, promise, evidence, required wording, dates, links and missing information. Resolve gaps with the campaign owner.

> Read this brief and separate approved facts, creative direction, required wording, dates, links and unanswered questions. Do not draft posts.

### 2. Plan distinct messages

Choose a role for each post: announcement, useful detail, proof, reminder or recap. Repetition should be intentional, not the result of copying one caption.

### 3. Create platform drafts

Ask MCP to create drafts for the real connected accounts. Keep URLs and proper names unchanged.

> Create an X draft, LinkedIn draft and Instagram caption from the approved plan. Adapt each to the platform. Save drafts only; do not schedule or publish.

### 4. Review in DunSocial

Check previews, character limits, media needs and who is responsible for final approval. Return unclear drafts to the brief instead of endlessly prompting around missing facts.

## Check before you finish

- The assistant names the correct DunSocial workspace and destination accounts.
- Every factual claim comes from the source material or saved workspace memory.
- The final action, timezone and returned post or draft IDs are visible.

## Where to go next

After copy and assets are approved, use the CLI campaign scheduling guide or ask MCP to show the full schedule before it acts.

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