# Employee advocacy & personal branding

> Direct answers on founders, executives & employees posting from personal accounts: policies, ghostwriting, voice & measurement.

## [What is employee advocacy on social media?](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/what-is-employee-advocacy-on-social-media.md)

What employee advocacy actually means, why people's posts often outperform a company page, & how a small team can start without a dedicated program.

## [Personal account vs company page: which should post?](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/personal-account-vs-company-page-which-should-post.md)

How reach, trust & purpose differ between a personal account & a company page, & how to split posts between them.

## [How to start a personal brand on social media](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-to-start-a-personal-brand-on-social-media.md)

A practical way to start a personal brand: pick a focus, choose one or two platforms, post consistently, & build a system that survives busy weeks.

## [How to ghostwrite social media posts for a founder or executive](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-to-ghostwrite-social-media-posts-for-a-founder-or-executive.md)

A workable ghostwriting process: capture the person's real views, draft in their voice, get approval, & schedule without losing authenticity.

## [How to get employees to share company posts](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-to-get-employees-to-share-company-posts.md)

How to encourage employees to share company content without pressure: make it easy, make it relevant, & let people use their own words.

## [Should you write a social media policy for employees' personal accounts?](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/should-you-write-a-social-media-policy-for-employees-personal-accounts.md)

Why a short, clear guideline for personal posting protects both the company & its people, & what such a policy should & shouldn't cover.

## [How often should a founder or executive post?](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-often-should-a-founder-or-executive-post.md)

A realistic posting frequency for founders & executives, why consistency beats volume, & how to keep a rhythm during busy weeks.

## [How to keep a personal brand voice consistent when using AI](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-to-keep-a-personal-brand-voice-consistent-when-using-ai.md)

How to use AI to draft posts without losing your voice: build a reference, edit every draft, & keep your own stories at the centre.

## [How to measure employee advocacy](https://www.dunsocial.com/hub/employee-advocacy-and-personal-branding/how-to-measure-employee-advocacy.md)

What's worth measuring when employees post about their company, what's misleading, & how to track results without monitoring people.

## About this document

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## Company

- Product: DunSocial, https://www.dunsocial.com
- Legal entity: THISUX PRIVATE LIMITED, Chennai, Tamil Nadu, India
- Support: support@dunsocial.com
- Open the app: https://app.dunsocial.com/login