# Social media analytics & reporting

> Direct answers to specific social media analytics questions: what to measure, what counts as a good rate, & how to build a report worth reading.

## [What is social media analytics?](https://www.dunsocial.com/hub/social-media-analytics/what-is-social-media-analytics.md)

What social media analytics actually covers: the data behind a post, what it is used for, & how it differs from just watching follower counts.

## [What social media metrics actually matter?](https://www.dunsocial.com/hub/social-media-analytics/what-social-media-metrics-actually-matter.md)

Which social media metrics are actually worth tracking, reach, engagement rate, click-through, versus the ones that just look good on a slide.

## [What is a good engagement rate on social media?](https://www.dunsocial.com/hub/social-media-analytics/what-is-a-good-engagement-rate-on-social-media.md)

What counts as a good social media engagement rate by platform, backed by 2026 industry data, & why your own account's baseline matters more.

## [How to measure social media engagement](https://www.dunsocial.com/hub/social-media-analytics/how-to-measure-social-media-engagement.md)

The actual formula for social media engagement rate, which base number to divide by, & the mistakes that make the result meaningless.

## [Social media analytics vs social media reporting](https://www.dunsocial.com/hub/social-media-analytics/social-media-analytics-vs-social-media-reporting.md)

The difference between social media analytics, the raw numbers, & social media reporting, the summary built from them for someone else to read.

## [How to create a social media report](https://www.dunsocial.com/hub/social-media-analytics/how-to-create-a-social-media-report.md)

A practical structure for a social media report that gets read, what to include, what to leave out, & how often to actually send one.

## [How to track social media performance across multiple platforms](https://www.dunsocial.com/hub/social-media-analytics/how-to-track-social-media-performance-across-platforms.md)

How to compare social media performance across different platforms fairly, when the metrics & normal ranges are different on each one.

## [Can AI analyze social media performance?](https://www.dunsocial.com/hub/social-media-analytics/can-ai-analyze-social-media-performance.md)

What AI can actually do with social media performance data today, spotting patterns & summarising trends, & what still needs a human read.

## [How often should you review social media analytics?](https://www.dunsocial.com/hub/social-media-analytics/how-often-should-you-review-social-media-analytics.md)

A practical cadence for checking social media analytics: what to look at weekly versus monthly, & why checking too often creates noise, not signal.

## [What do social media analytics tools actually track?](https://www.dunsocial.com/hub/social-media-analytics/what-social-media-analytics-tools-actually-track.md)

What social media analytics tools track under the hood: platform API data, computed rates & trend comparisons, & where the real limits are.

## About this document

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