# DunSocial SEO and AI discoverability baseline

> DunSocial ranked first for its brand on Bing, but was absent from the visible top ten for seven fixed non-brand intents and absent from the measured ChatGPT and Perplexity social-media MCP shortlists.

Updated: 2026-08-20. Author and reviewer: [Ritheesh BS](https://www.dunsocial.com/authors/ritheesh-bs.md).

Download the versioned JSON dataset: https://www.dunsocial.com/research/discoverability-baseline-2026-08-20.json

- [Fixed query and prompt set](https://www.dunsocial.com/research/discoverability-query-set-v1.json)
- [New measurement run template](https://www.dunsocial.com/research/discoverability-run-template.json)

## Method

We used exact queries in a clean signed-out browser and recorded the first visible organic rank. For answer engines we saved the complete five-item shortlist and citations. Missing or blocked measurements remain missing; they are not estimated.


## What the baseline shows

Brand discovery is working, while non-brand category retrieval is not yet working. Claude required authentication and Google showed an unusual-traffic interstitial, so neither is reported as a result.

- Bing: brand rank 1; all seven non-brand queries absent from the visible top ten.
- ChatGPT: DunSocial absent from the five cited MCP options.
- Perplexity: DunSocial absent from the five cited MCP options.
- PageSpeed: no CrUX field data; mobile lab performance 73 with 4.7 s LCP; desktop 96 with 0.8 s LCP.

## Interpretation limits

A single signed-out run is a baseline, not proof of a durable rank. Lab performance is not real-user Core Web Vitals. Re-run monthly with the same inputs and add Search Console field data when the property owner authorizes access.


## Disclosure

Produced by DunSocial under its [editorial and evidence policy](https://www.dunsocial.com/editorial.md).

## About this document

This is the Markdown representation of https://www.dunsocial.com/research/discoverability-baseline. The HTML version of the same page is at the same URL. You can also request Markdown from any page by sending `Accept: text/markdown`.

Machine-readable summary of the whole site: https://www.dunsocial.com/llms.txt

## Company

- Product: DunSocial, https://www.dunsocial.com
- Legal entity: THISUX PRIVATE LIMITED, Chennai, Tamil Nadu, India
- Support: support@dunsocial.com
- Open the app: https://app.dunsocial.com/login