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Post to Instagram

Publish feed images, carousels, Reels, and stories (beta).

Publish to Instagram. This is in beta, so you request access first.

Instagram limits
Characters2,200 · up to 5 hashtags
ImagesUp to 20 (carousel)
VideoReels up to 3 min
Aspect ratios1:1, 4:5 or 1.91:1 · Reels 9:16
PollsStories only (not feed posts)
Post as a feed image, carousel, reel, or story.

Request access

  1. Open Connect.
  2. Find Instagram and start the beta request.
  3. Enter your Instagram identifier.
  4. Submit the request.

Once approved, you can connect and start posting.

Connect

After approval, click Connect on Instagram, log in, and approve access.

What is supported

  • Feed image posts.
  • Carousel posts with several images.
  • Reels (video).
  • Stories (one JPEG image or one video). Meta does not accept a story caption.
  • Captions and alt text (feed, carousel, and Reels).
  • Scheduling and publishing right away.

Gotchas

  • Instagram needs media on every post, so add at least one image or video.
  • Instagram access lasts a long time but is refreshed automatically. If it disconnects, reconnect from the Connect screen.